OLN becomes Versus — 'How about just plain Stupid?'

I didn't have to think up a headline for this post once I saw the one in today's Boston Herald (above).

It was about the OLN satelllite and cable channel's decision, announced yesterday, to change its name come September to Versus.

"Versus is the culmination of a [yearlong] process that included three outside agencies and sifting through ideas from inside and outside the network," wrote Russell Adams in today's Wall Street Journal article about the name change.

I've decided to add an extra session to this year's bookofjoe Brand and Naming Seminar™ just for the brain-dead employees of the "three outside agencies" and OLN's own in-house tone-deaf employees who aided and abetted this abomination.

Versus?

Why not Unisys, while they're at it?

Oh — that one's already taken.